Don, Dennis and Brian West
Nuto Farm Supply · Rice Lake, Wisconsin
Kitchen Kleen Potatoes have been gracing the
bales of Midwesterners in Wisconsin, Illinois,
Michigan and Minnesota for over sixty years.
The Wests of Nuto (Nuto is short for nutritious
potato) Farm Supply in Rice Lake, Wisconsin
have been working together since 1929 to grow
the Burbank Russet, one of the best tasting
potatoes available on the market today.
The original site of the farm was in Sarona,
Wisconsin where Barron West planted his first
five acres of potatoes. Mild temperatures during
the day and cool temperatures at night provided
the ideal growing environment for potatoes.
The farming operation was moved in the 1960's
to Rice Lake, and extended to Chetek Wisconsin
in the 1980's increasing Nuto's total production
to 5000 acres. The sandier soil conditions of
the Chetek area improved irrigation practices,
made harvest easier, and grew a more uniform
potato than the clay soils of the Rice Lake
regionthough the Wests still farm about
150 200 acres in the Rice Lake area.
Today, the farm is operated by Barron's son
Don and his grandsons Dennis and Brian. Brian
is responsible for the cultivation and harvesting
of Nuto potatoes, while Dennis oversees the
packing, processing and marketing of the potato
crop. Don handles all other administrative aspects
of the farm, including bookkeeping and acting
as government liaison. The family likes working
together and everyone stays busy. Every season's
cycle is different than the previous one, providing
challenges and new opportunities during the
year.
The Wests have always farmed their land based
on a philosophy of environmental stewardship.
Incorporating sustainable farming practices
such as buffer strips and sweeping the fields
for insects were being routinely practiced prior
to third party certification. They also know
how important environmental stewardship is to
their customers. Becoming certified by Midwest
Food Alliance for their environmentally friendly
and socially responsible farming practices is
a perfect fit for the Wests. They believe third
party certification through MWFA provides assurance
to consumers and backs ups the claims Nuto Farm
Supply makes with regards to their farming and
labor practices.
Nuto Farm Supply has built their operation
not only on the quality of Kitchen Kleen Potatoes
and commitment to the environment, but also
on a commitment to their employees. Some have
been with Nuto for over 40 years and even retirees
continue work seasonally for Nuto because they
enjoy planting and harvesting these fine potatoeswhether
they initially came from a farming background
or not.
The Wests continue to seek farming practices
that improve their farm's sustainability and
the quality of their potatoes. Marketing, research
and development are exciting and rewarding aspects
of the farms' operation as well. Profitability
is always a challenge for anyone who makes their
living off the land; and sometimes the documentation
required for third party certification can be
time consuming. But the Wests feel growing high
quality potatoes while protecting the environment
make the auditing process well worth the effort.
And lovers of Kitchen Kleen Potatoes would heartily
agree.
www.kitchenkleen.com